Native
Native · Personal Care / DTC
Expanding Native Beyond Deodorant
Product Expansion · Creative Strategy · A/B Testing · Meta Ads
Timeline: 3 months
Overview
Helped Native launch their body wash and toothpaste lines through creative strategy, expanding the brand beyond its core deodorant product.
The Challenge
Native was synonymous with deodorant. Customers didn't associate the brand with other personal care categories. Needed creative that leveraged existing brand trust while establishing credibility in new categories.
The Approach
Created a "brand halo" creative strategy—using the trusted deodorant as a bridge to new products. Developed comparison ads, "complete your routine" bundles, and ingredient-focused education content. Ran 156 A/B tests in 60 days to optimize messaging.
Results
$2.1M in body wash revenue in the first quarter. 34% of existing customers purchased the new line. New customer CPA of $18 was 25% below target.
