Olipop
Olipop · Beverage / DTC
Scaling Olipop's Summer Campaign to $2M/month
Paid Social · Creative Strategy · UGC · Video Ads
Timeline: 3 months
Overview
Olipop needed to scale their summer campaign aggressively while maintaining profitability. The challenge was creating enough creative variation to prevent fatigue at higher spend levels.
The Challenge
At $200K/month, the existing creative pool was burning out every 2 weeks. The brand needed a systematic approach to creative production that could sustain $2M/month in spend without sacrificing ROAS.
The Approach
I developed a modular creative system—breaking ads into interchangeable hooks, bodies, and CTAs. This allowed us to produce 85+ unique variations from a core set of 12 concepts. Combined with a rigorous testing framework, we identified winning patterns and doubled down.
Results
Scaled from $200K to $2M/month in 3 months while improving ROAS from 2.8x to 4.2x. Creative fatigue cycles extended from 2 weeks to 6+ weeks. The modular system became the brand's standard creative workflow.
