PAULINE
CINCO
Scaling DTC brands with scroll-stopping creatives that convert
With 6+ years of experience in DTC performance marketing, I specialize in bridging the gap between brand storytelling and paid media performance. I've helped brands scale from $50K to $2M+ monthly ad spend while maintaining profitable ROAS. My approach combines data-driven insights with bold creative execution—because beautiful ads that don't convert are just expensive art.
CASE STUDIES
Scaling Olipop's Summer Campaign to $2M/month
Olipop needed to scale their summer campaign aggressively while maintaining profitability. The challenge was creating enough creative variation to prevent fatigue at higher spend levels.
Rebranding Ridge's Ad Creative for Gen Z
Ridge Wallet's creative was performing well with millennials but failing to resonate with Gen Z consumers. They needed a creative refresh that felt native to younger audiences without alienating their core demo.
Launching Hims & Hers Skincare Line
Led the creative strategy for Hims & Hers' new skincare sub-brand launch, developing a full-funnel campaign from pre-launch buzz to conversion.
SERVICES
PROCESS
Discovery & Audit
Deep dive into your brand, competitors, audience data, and current creative performance to uncover opportunities.
Strategy & Concepting
Develop a creative strategy rooted in data—mapping angles, hooks, and formats to your funnel stages.
Creative Production
Design and produce scroll-stopping ads—static, video, UGC-style—all optimized for platform best practices.
Test & Iterate
Launch, analyze, learn, repeat. Continuous testing of hooks, visuals, and CTAs to find and scale winners.
“Pauline transformed our creative output. We went from burning through ads every week to having a sustainable system that scales.”