4.2x
ROAS
Return on ad spend across Meta & TikTok
$2M/mo
Ad Spend
Scaled from $200K to $2M monthly
-38%
CPA Reduction
Cost per acquisition decreased
85+
Creatives
Unique ad variations produced
Overview
The Brief
Olipop needed to scale their summer campaign aggressively while maintaining profitability. The challenge was creating enough creative variation to prevent fatigue at higher spend levels.
Challenge
The Problem
At $200K/month, the existing creative pool was burning out every 2 weeks. The brand needed a systematic approach to creative production that could sustain $2M/month in spend without sacrificing ROAS.
Strategy
The Approach
I developed a modular creative system—breaking ads into interchangeable hooks, bodies, and CTAs. This allowed us to produce 85+ unique variations from a core set of 12 concepts. Combined with a rigorous testing framework, we identified winning patterns and doubled down.
Results
The Outcome
Scaled from $200K to $2M/month in 3 months while improving ROAS from 2.8x to 4.2x. Creative fatigue cycles extended from 2 weeks to 6+ weeks. The modular system became the brand's standard creative workflow.
Deliverables
Gallery
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