Creative Strategist & Performance Designer
I help DTC brands scale profitably through performance-driven creative strategy. From concept to conversion, I design ads that stop thumbs, spark curiosity, and drive results.
$50M+
Ad Spend Managed
200+
Creatives Launched
3.5x
Average ROAS
40+
Brands Scaled
What I Do
Deep dive into your brand, competitors, audience data, and current creative performance to uncover opportunities.
Develop a creative strategy rooted in data—mapping angles, hooks, and formats to your funnel stages.
Design and produce scroll-stopping ads—static, video, UGC-style—all optimized for platform best practices.
Launch, analyze, learn, repeat. Continuous testing of hooks, visuals, and CTAs to find and scale winners.
Featured Case Study
Scaling Olipop's Summer Campaign to $2M/month
4.2x
ROAS
$2M/mo
Ad Spend
-38%
CPA Reduction
85+
Creatives
“Pauline transformed our creative output. We went from burning through ads every week to having a sustainable system that scales.”
Sarah Chen
VP Marketing, Olipop
Let's Work Together
I help DTC brands scale profitably through performance-driven creative strategy. From concept to conversion, I design ads that stop thumbs, spark curiosity, and drive results.
Get in Touch