Creative Strategist
Pauline Cinco
Scaling DTC brands with scroll-stopping creatives that convert.
I help DTC brands scale profitably through performance-driven creative strategy. From concept to conversion, I design ads that stop thumbs, spark curiosity, and drive results.
“Beautiful ads that don't convert are just expensive art.”
With 6+ years of experience in DTC performance marketing, I specialize in bridging the gap between brand storytelling and paid media performance. I've helped brands scale from $50K to $2M+ monthly ad spend while maintaining profitable ROAS. My approach combines data-driven insights with bold creative execution—because beautiful ads that don't convert are just expensive art.
$50M+
Ad Spend Managed
200+
Creatives Launched
3.5x
Average ROAS
40+
Brands Scaled
Trusted by
How I Work
Creative Strategy Cycle
A proven process that turns insights into scroll-stopping ads.
Discovery & Audit
Deep dive into your brand, competitors, audience data, and current creative performance to uncover opportunities.
Strategy & Concepting
Develop a creative strategy rooted in data—mapping angles, hooks, and formats to your funnel stages.
Creative Production
Design and produce scroll-stopping ads—static, video, UGC-style—all optimized for platform best practices.
Test & Iterate
Launch, analyze, learn, repeat. Continuous testing of hooks, visuals, and CTAs to find and scale winners.
✨
“Pauline transformed our creative output. We went from burning through ads every week to having a sustainable system that scales.”
Sarah Chen
VP Marketing, Olipop
Work it out...
together?
I help DTC brands scale profitably through performance-driven creative strategy. From concept to conversion, I design ads that stop thumbs, spark curiosity, and drive results.