Creative Strategist & Performance Designer
Pauline Cinco
Scaling DTC brands with scroll-stopping creatives that convert
$50M+
Ad Spend Managed
200+
Creatives Launched
3.5x
Average ROAS
40+
Brands Scaled
About Me!
I help DTC brands scale profitably through performance-driven creative strategy. From concept to conversion, I design ads that stop thumbs, spark curiosity, and drive results.
With 6+ years of experience in DTC performance marketing, I specialize in bridging the gap between brand storytelling and paid media performance. I've helped brands scale from $50K to $2M+ monthly ad spend while maintaining profitable ROAS. My approach combines data-driven insights with bold creative execution—because beautiful ads that don't convert are just expensive art.
Services!
Creative Strategy
Performance Ad Design
UGC Direction & Production
Video Ad Concepting
Landing Page Design
Brand Creative Systems
A/B Testing Frameworks
Platform-Specific Creative
My Process!
Discovery & Audit
Deep dive into your brand, competitors, audience data, and current creative performance to uncover opportunities.
Strategy & Concepting
Develop a creative strategy rooted in data—mapping angles, hooks, and formats to your funnel stages.
Creative Production
Design and produce scroll-stopping ads—static, video, UGC-style—all optimized for platform best practices.
Test & Iterate
Launch, analyze, learn, repeat. Continuous testing of hooks, visuals, and CTAs to find and scale winners.
Featured Case Study
Olipop
Scaling Olipop's Summer Campaign to $2M/month
4.2x
ROAS
$2M/mo
Ad Spend
-38%
CPA Reduction
85+
Creatives
Kind Words!
“Pauline transformed our creative output. We went from burning through ads every week to having a sustainable system that scales.”
Sarah Chen
VP Marketing, Olipop
“The best creative strategist I've worked with. She thinks in systems, not just single ads.”
Marcus Rivera
Head of Growth, Ridge Wallet
“Pauline cracked TikTok for us when everyone else was just repurposing Meta ads. True platform expertise.”
James Park
CMO, Athletic Greens