Beverage / DTC

Scaling Olipop's Summer Campaign to $2M/month

Paid SocialCreative StrategyUGCVideo Ads

4.2x

ROAS

Return on ad spend across Meta & TikTok

$2M/mo

Ad Spend

Scaled from $200K to $2M monthly

-38%

CPA Reduction

Cost per acquisition decreased

85+

Creatives

Unique ad variations produced

Overview

Olipop needed to scale their summer campaign aggressively while maintaining profitability. The challenge was creating enough creative variation to prevent fatigue at higher spend levels.

The Challenge

At $200K/month, the existing creative pool was burning out every 2 weeks. The brand needed a systematic approach to creative production that could sustain $2M/month in spend without sacrificing ROAS.

The Approach

I developed a modular creative system—breaking ads into interchangeable hooks, bodies, and CTAs. This allowed us to produce 85+ unique variations from a core set of 12 concepts. Combined with a rigorous testing framework, we identified winning patterns and doubled down.

Results

Scaled from $200K to $2M/month in 3 months while improving ROAS from 2.8x to 4.2x. Creative fatigue cycles extended from 2 weeks to 6+ weeks. The modular system became the brand's standard creative workflow.

Scaling Olipop's Summer Campaign to $2M/month - Image 1

Scaling Olipop's Summer Campaign to $2M/month - Image 2

Scaling Olipop's Summer Campaign to $2M/month - Image 3

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