Portfolio

Case Studies

Beverage / DTC

Scaling Olipop's Summer Campaign to $2M/month

Olipop needed to scale their summer campaign aggressively while maintaining profitability. The challenge was creating enough creative variation to prevent fatigue at higher spend levels.

4.2x

ROAS

$2M/mo

Ad Spend

Paid SocialCreative StrategyUGC

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Accessories / DTC

Rebranding Ridge's Ad Creative for Gen Z

Ridge Wallet's creative was performing well with millennials but failing to resonate with Gen Z consumers. They needed a creative refresh that felt native to younger audiences without alienating their core demo.

+62%

CTR Increase

18-24

New Audience

Brand RefreshGen Z StrategyStatic Ads

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Health & Wellness / DTC

Launching Hims & Hers Skincare Line

Led the creative strategy for Hims & Hers' new skincare sub-brand launch, developing a full-funnel campaign from pre-launch buzz to conversion.

$3.2M

Launch Revenue

5.1x

ROAS

Product LaunchFull FunnelVideo Ads

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Supplements / DTC

Cracking TikTok Ads for Athletic Greens

Athletic Greens struggled to make TikTok a profitable acquisition channel. Their traditional ad formats weren't performing on the platform.

3.8x

TikTok ROAS

-45%

CPA

TikTok AdsUGC StrategyCreative Testing

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Fashion / DTC

Fabletics Holiday Creative Blitz

Led the creative strategy and production for Fabletics' biggest Q4 campaign, spanning Black Friday, Cyber Monday, and holiday gifting across Meta, TikTok, Pinterest, and Google.

$8.5M

Revenue

3.2x

ROAS

Seasonal CampaignMulti-PlatformStatic + Video

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