Creative Strategist
Scroll-
stopping
creatives
that convert.
I help DTC brands scale profitably through performance-driven creative strategy. From concept to conversion, I design ads that stop thumbs, spark curiosity, and drive results.
Pauline Cinco
Creative Strategist & Performance Designer
$50M+
Ad Spend Managed
200+
Creatives Launched
3.5x
Average ROAS
40+
Brands Scaled
Trusted by leading DTC brands
How I Work
My Process
Discovery & Audit
Deep dive into your brand, competitors, audience data, and current creative performance to uncover opportunities.
Strategy & Concepting
Develop a creative strategy rooted in data—mapping angles, hooks, and formats to your funnel stages.
Creative Production
Design and produce scroll-stopping ads—static, video, UGC-style—all optimized for platform best practices.
Test & Iterate
Launch, analyze, learn, repeat. Continuous testing of hooks, visuals, and CTAs to find and scale winners.
What I Do
Services
Selected Work
Case Studies
What They Say
Pauline transformed our creative output. We went from burning through ads every week to having a sustainable system that scales.
Sarah Chen
VP Marketing, Olipop
The best creative strategist I've worked with. She thinks in systems, not just single ads.
Marcus Rivera
Head of Growth, Ridge Wallet
Pauline cracked TikTok for us when everyone else was just repurposing Meta ads. True platform expertise.
James Park
CMO, Athletic Greens
Let's build something bold.
Ready to scale your brand with creatives that actually convert? Let's talk.
Start a Project→