3.8x
TikTok ROAS
Platform-specific return
-45%
CPA
Cost per acquisition vs previous
$800K/mo
Scale
Monthly TikTok ad spend
28%
Win Rate
Creative testing win rate
Athletic Greens struggled to make TikTok a profitable acquisition channel. Their traditional ad formats weren't performing on the platform.
The Challenge
The brand's polished, lifestyle-focused creative that worked on Meta was falling flat on TikTok. CPAs were 3x higher than their Meta benchmarks, and they couldn't scale past $100K/month profitably.
“3.8x tiktok roas — achieved through relentless creative iteration and data-driven optimization.”
The Approach
Developed a TikTok-native creative framework prioritizing authenticity over polish. Recruited 15 UGC creators with diverse demographics. Created a "hook library" of 50+ scroll-stopping openers. Tested relentlessly with a structured framework.
3.8x
TikTok ROAS
-45%
CPA
The Results
Reduced TikTok CPA by 45%. Scaled from $100K to $800K/month while maintaining 3.8x ROAS. The 28% creative win rate was 3x the industry average.
“Beautiful ads that don't convert are just expensive art. Every creative decision was anchored in performance data.”
Key Metrics
3.8x
TikTok ROAS
Platform-specific return
-45%
CPA
Cost per acquisition vs previous
$800K/mo
Scale
Monthly TikTok ad spend
28%
Win Rate
Creative testing win rate
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