Creative Strategist & Performance Designer
Scaling DTC brands with scroll-stopping creatives that convert
I help DTC brands scale profitably through performance-driven creative strategy. From concept to conversion, I design ads that stop thumbs, spark curiosity, and drive results.
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By the Numbers
Results that speak
$50M+
Ad Spend Managed
200+
Creatives Launched
3.5x
Average ROAS
40+
Brands Scaled
Featured Work
Olipop
Olipop needed to scale their summer campaign aggressively while maintaining profitability. The challenge was creating enough creative variation to prevent fatigue at higher spend levels.
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What I Do
Services
Creative Strategy
Strategic, data-driven creative that bridges storytelling and performance. Every asset is designed to move your audience from scroll to action.
Performance Ad Design
Strategic, data-driven creative that bridges storytelling and performance. Every asset is designed to move your audience from scroll to action.
UGC Direction & Production
Strategic, data-driven creative that bridges storytelling and performance. Every asset is designed to move your audience from scroll to action.
Video Ad Concepting
Strategic, data-driven creative that bridges storytelling and performance. Every asset is designed to move your audience from scroll to action.
Landing Page Design
Strategic, data-driven creative that bridges storytelling and performance. Every asset is designed to move your audience from scroll to action.
Brand Creative Systems
Strategic, data-driven creative that bridges storytelling and performance. Every asset is designed to move your audience from scroll to action.
A/B Testing Frameworks
Strategic, data-driven creative that bridges storytelling and performance. Every asset is designed to move your audience from scroll to action.
Platform-Specific Creative
Strategic, data-driven creative that bridges storytelling and performance. Every asset is designed to move your audience from scroll to action.
How I Work
My Process
Discovery & Audit
Deep dive into your brand, competitors, audience data, and current creative performance to uncover opportunities.
Strategy & Concepting
Develop a creative strategy rooted in data—mapping angles, hooks, and formats to your funnel stages.
Creative Production
Design and produce scroll-stopping ads—static, video, UGC-style—all optimized for platform best practices.
Test & Iterate
Launch, analyze, learn, repeat. Continuous testing of hooks, visuals, and CTAs to find and scale winners.
Selected Work
Case Studies
“Pauline transformed our creative output. We went from burning through ads every week to having a sustainable system that scales.”
Trusted by leading DTC brands
Ready to scale your brand?
I help DTC brands scale profitably through performance-driven creative strategy. From concept to conversion, I design ads that stop thumbs, spark curiosity, and drive results.