Portfolio
Case Studies
6 projects showcasing data-driven creative strategy that scales brands profitably.
Olipop
Scaling Olipop's Summer Campaign to $2M/month
Olipop needed to scale their summer campaign aggressively while maintaining profitability. The challenge was creating enough creative variation to prevent fatigue at higher spend levels.
Ridge Wallet
Rebranding Ridge's Ad Creative for Gen Z
Ridge Wallet's creative was performing well with millennials but failing to resonate with Gen Z consumers. They needed a creative refresh that felt native to younger audiences without alienating their core demo.
Hims & Hers
Launching Hims & Hers Skincare Line
Led the creative strategy for Hims & Hers' new skincare sub-brand launch, developing a full-funnel campaign from pre-launch buzz to conversion.
Athletic Greens
Cracking TikTok Ads for Athletic Greens
Athletic Greens struggled to make TikTok a profitable acquisition channel. Their traditional ad formats weren't performing on the platform.
Fabletics
Fabletics Holiday Creative Blitz
Led the creative strategy and production for Fabletics' biggest Q4 campaign, spanning Black Friday, Cyber Monday, and holiday gifting across Meta, TikTok, Pinterest, and Google.
Native
Expanding Native Beyond Deodorant
Helped Native launch their body wash and toothpaste lines through creative strategy, expanding the brand beyond its core deodorant product.